![]() For most of 2020, and well into 2021, the pandemic has led Americans to spend an inordinate amount of time indoors. It's not just supply chain issues causing TV prices to spike. In fact, "pricing right now on TVs is the highest since at least 2012," he said. "Holiday pricing overall is likely to be at least $100 above normal" for TVs, Stephen Baker, NPD Group technology industry advisor, told Money via email. For the same period in 2021, the company is forecasting average TV prices will be around $500. The average price paid for a TV during the fourth quarter of 2020 was $363, according to the market research firm NPD Group. The takeaway for shoppers is that TV deals probably won't be as alluring as they usually are around the holidays, even during the height of discounts on Black Friday and Cyber Monday. But in 2021, global supply chain problems are causing shortages and higher prices for a wide range of goods, and TVs are no exception. Cheap TV deals are a staple of Black Friday sales - and every other holiday promotional event, for that matter. ![]()
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